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HBU

educational excellence

Program Overview

  • Duration

    1 Year (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    14-18

  • Total Credit Hours

    84-140

In our Product and Brand Management program at Hudson Bay University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities required to excel in the ever-evolving field of brand management.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.

PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.

GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction To Business (BA-031)

Introduction to Business provides an overview of business principles and practices. Students study business operations, management, and the fundamentals of the business world, preparing them for careers in business and entrepreneurship.

Marketing Essentials (BA-064)

This course covers the essentials of marketing. Students learn about marketing strategies, consumer behavior, and marketing concepts, preparing them for careers in marketing and advertising.

Business Communication (BA-226)

Focuses on effective business communication. Students learn about professional communication, writing, and presentation skills essential for success in the business world and effective communication in professional contexts.

Fundamentals Of Accounting (BA-375)

Fundamentals of Accounting introduces students to basic accounting principles and practices. Topics include financial reporting, recording transactions, and interpreting financial data, providing a foundational understanding of accounting.

Introduction To Finance (BA-608)

Provides an introduction to finance principles. Students learn about financial management, investment strategies, and financial decision-making in business, equipping them with the knowledge necessary for effective financial management.

Management & Administration (BA-686)

Covers management and administration principles in business. Students explore organizational management, leadership, and business administration practices, preparing them for leadership roles in business organizations.

E-Business (BA-707)

Examines the principles and practices of e-business. Students learn about e-commerce, online marketing, and the impact of technology on business operations, equipping them for roles in e-business and digital entrepreneurship.

Human Resources (BA-785

Focuses on human resources management in the business world. Students study HR principles, staffing, performance management, and employment law, providing them with the skills to manage human resources effectively in business organizations.

Marketing Channels (PBM-188)

Learn about marketing of high technology products, covering the marketing strategies for technology-based products and services. Analyze technology marketing, product positioning, and market entry for high-tech products.

Current Issues In Brand Management (PBM-332)

Study advanced marketing communications, focusing on integrated marketing communication strategies, advertising, and promotional techniques. Analyze communication planning, advertising campaigns, and the role of marketing communication in branding.

Marketing Of High Technology Products (PBM-389)

Explore strategic brand management, emphasizing the development and management of brand strategies. Analyze brand equity, brand loyalty, and the strategic elements of successful brand management.

Fundamentals Of Production Planning (PBM-754)

Learn about product and brand management, emphasizing the principles of managing products and brand identity in the marketplace. Analyze brand strategies, product management, and the role of branding in marketing.

Introduction To New Product Development (PBM-839)

Discuss qualitative and quantitative research, covering research methods and data analysis techniques in a research context. Analyze research design, data collection, and the application of research in various fields.

Introduction To Product And Brand Management (PBM-870)

Gain an introduction to product and brand management, covering the principles of managing products and brand identity in the marketplace. Analyze brand strategies, product management, and the role of branding in marketing.

Cost of Attendance

Tuition Fee Breakdown Cost
ASSOCIATE TO BACHELOR'S DEGREE (ABA) $18,480
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $18,480
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High School Diploma, GED or equiv. International Education

Credit Hours

84-140

Course Duration

1 Year (Self-Paced) Program

Courses Offered

14-18

Introduction To Business (BA-031)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Business Environment
     Competing In Global Markets
     Demonstrating Ethical Behavior And Social Responsibility
     Entrepreneurship And Starting A Small Business
  In Section 2 of this course you will cover these topics:
     Business Management
     Adapting Organizations To Today’S Markets
     Producing Worldclass Goods And Services
  In Section 3 of this course you will cover these topics:
     Employee Behavior And Motivation
     Leadership And Decision Making
     Human Resource Management And Labor Relations
  In Section 4 of this course you will cover these topics:
     Marketing: Building Customer Relationships
     Pricing, Distributing, And Promoting Products
     Information Technology For Business
  In Section 5 of this course you will cover these topics:
     Understanding Financial Information And Accounting
     Money And Banking
     Financial Management

Marketing Essentials (BA-064)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing Successful Marketing And Organizational Strategies
     Scanning The Marketing Environment
     Ethical And Social Responsibility In Marketing
  In Section 2 of this course you will cover these topics:
     Understanding Consumer Behavior
     Understanding Organizations As Customers
     Understanding And Reaching Global Consumers And Markets   
     Marketing Research: From Customer Insights To Actions
  In Section 3 of this course you will cover these topics:
     Market Segmentation, Targeting, And Positioning
     Developing New Products And Services
     Managing Successful Products And Brands
     Services Marketing
  In Section 4 of this course you will cover these topics:
     Managing Marketing Channels And Wholesaling
     Retailing
     Integrated Marketing Communications And Direct Marketing
     Advertising And Public Relations
  In Section 5 of this course you will cover these topics:
     Sales Promotion, Personal Selling And Sales Management
     Developing Pricing Strategies And Programs
     The Strategic Marketing Process

Business Communication (BA-226)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Understanding Business Communication In Today’S Workplace
     Mastering Team Skills And Interpersonal Communication
     Planning Business Messages
  In Section 2 of this course you will cover these topics:
     Writing Business Messages
     Completing Business Messages
     Crafting Messages For Electronic Media
  In Section 3 of this course you will cover these topics:
     Writing Routine And Positive Messages
     Writing Negative Messages
     Writing Persuasive Messages
  In Section 4 of this course you will cover these topics:
     Writing And Completing Reports And Proposals
     Preparing And Delivering Presentations
  In Section 5 of this course you will cover these topics:
     Building Careers And Writing Résumés
     Applying And Interviewing For Employment
     The Importance Of Effective Communication In The Workplace

Fundamentals Of Accounting (BA-375)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Accounting Matters
     The Building Blocks Of Accounting
     Financial Statements
     Double Entry System
  In Section 2 of this course you will cover these topics:
     Business Transaction Analysis
     The Trial Balance
     Cash Flows And The Timing Of Transactions
  In Section 3 of this course you will cover these topics:
     Adjusting Entries
     Completing The Accounting Cycle
     Financial Reporting And Analysis
  In Section 4 of this course you will cover these topics:
     Evaluation Of Profitability
     Inventories 
     Accounting For Common Stock Issues
  In Section 5 of this course you will cover these topics:
     Dividends
     Long Term Assets
     Cash, Receivables And Reconciliation

Introduction To Finance (BA-608)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Finance
     The Role Of Financial Markets Financial Intermediaries
     Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Annuities
     Risk And Return
  In Section 3 of this course you will cover these topics:
     Analysis Of Financial Statements
     Financial Ratios
  In Section 4 of this course you will cover these topics:
     Interest Rates And Bond Valuation
     Stock Valuation
  In Section 5 of this course you will cover these topics:
     Capital Budgeting Cash Flows
     Capital Budgeting Techniques

Management & Administration (BA-686)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Management And Its Evolution
     Managing In A Global Environment
     Managing Social Responsibility And Ethics
     Managing Employee Diversity
  In Section 2 of this course you will cover these topics:
     Managing Organizational Culture And Change
     Entrepreneurship
     Strategic Management
  In Section 3 of this course you will cover these topics:
     Managing The Planning Process
     Decision Making
     Managing The Structure And Design Of Organizations
  In Section 4 of this course you will cover these topics:
     Human Resource Management
     Leading And Motivating Others
     Managing Communication
  In Section 5 of this course you will cover these topics:
     Managing Teams
     Operations Management
     Managing Information Systems

E-Business (BA-707)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Business
     E Business Strategy
     Spotting E Business Trends
  In Section 2 of this course you will cover these topics:
     E Business Relationships
     E-Business Technological Infrastructure
  In Section 3 of this course you will cover these topics:
     Wireless Technologies For E Business
     Enterprise E-Business Systems
  In Section 4 of this course you will cover these topics:
     Electronic Commerce Systems
     Demystifying E-Procurement: Buy-Side, Sell-Side, Netmarkets, And Trading Exchanges 
  In Section 5 of this course you will cover these topics:
     E-Business Network And Web Site Security
     E-Business Web Site Management

Human Resources (BA-785

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Human Resource Management: An Overview
     Equal Employment Opportunity And Human Resources Management
     Job Analysis And Design
  In Section 2 of this course you will cover these topics:
     Strategic Planning And Hr Planning
     Recruiting Employees
     Selection And Placement
  In Section 3 of this course you will cover these topics:
     Training And Development
     Performance Management And Appraisal
     The Organizational Reward System
  In Section 4 of this course you will cover these topics:
     Base Wage And Salary Systems
     Incentive Pay Systems
     Managing Employee Benefits
  In Section 5 of this course you will cover these topics:
     A Safe And Healthy Work Environment
     Union/Management Relations
     Managing Human Resources Globally

Marketing Channels (PBM-188)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing Channel Concepts
     The Channel Participants
     The Environment Of Marketing Channels
     Behavioral Processes In Marketing Channels
  In Section 2 of this course you will cover these topics:
     Strategy In Marketing Channels
     Designing The Marketing Channel
     Selecting The Channel Members
     Target Markets And Channel Design Strategy
  In Section 3 of this course you will cover these topics:
     Motivating The Channel Members
     Product Issues In Channel Management
     Pricing Issues In Channel Management
     Promotion Through The Marketing Channel
  In Section 4 of this course you will cover these topics:
     Logistics And Channel Management
     Evaluating Channel Member Performance
     Electronic Marketing Channels
  In Section 5 of this course you will cover these topics:
     Direct Selling And Direct Marketing Channel Systems
     Marketing Channels For Services
     International Channel Perspectives

Current Issues In Brand Management (PBM-332)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of Advertising And Integrated Brand Promotion
     The Structure Of The Advertising Industry: Advertisers, Advertising Agencies, And Support Organizations
     The Evolution Of Promoting And Advertising Brands
     Social, Ethical, And Regulatory Aspects Of Advertising
  In Section 2 of this course you will cover these topics:
     Advertising, Integrated Brand Promotion, And Consumer Behavior
     Market Segmentation, Positioning, And The Value Proposition
     Advertising And Promotion Research
     Planning Advertising And Integrated Brand Promotion
  In Section 3 of this course you will cover these topics:
     Advertising Planning: An International Perspective
     Creativity, Advertising, And The Brand
     Message Strategy
     Copywriting
  In Section 4 of this course you will cover these topics:
     Art Direction And Production
     Media Strategy And Planning For Advertising And Ibp
     Media Planning: Print, Television, And Radio
     Media Planning: Advertising And Ibp On The Internet
  In Section 5 of this course you will cover these topics:
     Support Media, Event Sponsorship, And Branded Entertainment
     Sales Promotion And Point-Of-Purchase Advertising
     Direct Marketing
     Public Relations And Corporate Advertising

Marketing Of High Technology Products (PBM-389)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rdmarketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
  In Section 3 of this course you will cover these topics:
     Understanding High-Tech Customers
     Product Development And Management Issues In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Distribution Channels And Supply Chain Management In High-Tech Markets
     Pricing Considerations In High-Tech Markets
  In Section 5 of this course you will cover these topics:
     Advertising And Promotion In High-Tech Markets
     E-Business, E-Commerce And The Internet.
     Realizing The Promise Of Technology

Fundamentals Of Production Planning (PBM-754)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Planning And Control
     Forecasting Fundamentals
     Sales And Operations Planning
  In Section 2 of this course you will cover these topics:
     The Master Schedule
     Inventory Management
     Material Requirements Planning
  In Section 3 of this course you will cover these topics:
     Capacity Management
     Production Activity Control
  In Section 4 of this course you will cover these topics:
     Lean Production And Jit
     Theory Of Constraints And Drum-Buffer-Rope
  In Section 5 of this course you will cover these topics:
     Partnering Activities- Purchasing And Distribution
     System Integration And Implementation

Introduction To New Product Development (PBM-839)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Innovation Management: An Introduction
     Economics And Market Adoption
     Managing Innovation Within Firms
     Innovation And Operations Management
  In Section 2 of this course you will cover these topics:
     Managing Intellectual Property
     Managing Organizational Knowledge
     Strategic Alliances And Networks
  In Section 3 of this course you will cover these topics:
     Management Of Research Development
     Managing Rd Projects
     Open Innovation And Technology Transfer
  In Section 4 of this course you will cover these topics:
     Product Brand Strategy
     New Product Development
     Packaging And Product Development
  In Section 5 of this course you will cover these topics:
     New Service Innovation
     Market Research And Its Influence On New Product Development
     Managing Thenew Product Development Process

Introduction To Product And Brand Management (PBM-870)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Product Management
     Marketing Planning
     Defining The Competitive Set
     Category Attractiveness Analysis
  In Section 2 of this course you will cover these topics:
     Competitor Analysis
     Customer Analysis
     Market Potential And Sales Forecasting
  In Section 3 of this course you will cover these topics:
     Developing Product Strategy
     New Products
     Pricing Decisions
  In Section 4 of this course you will cover these topics:
     Advertising Decisions
     Promotions
     Channel Management
  In Section 5 of this course you will cover these topics:
     Service And Direct Customer-Based Marketing
     Financial Analysis
     Marketing Metrics
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Course Details

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