Program Overview

  • Duration

    6 Months (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    05

  • Total Credit Hours

    30

In our Advertising program at Hudson Bay University, we provide students with a comprehensive and multifaceted education in the world of advertising. Our curriculum seamlessly blends academic depth with hands-on experience, ensuring that students acquire a profound understanding of financial principles, ethical accounting practices, and critical problem-solving skills.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to research methods for marketing analysis. Students learn how to collect and analyze data to make informed marketing decisions, evaluate market trends, and develop effective marketing strategies.


Analyze the marketing of high-technology products, focusing on marketing strategies for technology-driven products and services. Explore innovation, market analysis, and technology adoption in marketing.


Focuses on the basics of advertising media and its impact on marketing. Students explore media planning, buying, and the role of different media platforms in advertising campaigns.


Delves into advanced research techniques for marketing analysis. Students explore statistical analysis, data interpretation, and advanced research methods to enhance marketing decision-making.


Gain an introduction to consumer behavior, covering the study of consumer preferences, buying behavior, and the factors influencing consumer choices. Analyze consumer psychology, consumer research, and marketing to consumer behavior.

Cost of Attendance

Tuition Fee Breakdown Cost
GRADUATE DIPLOMA IN BUSINESS & MANAGEMENT $6,450
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $6,450
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's degree, or equiv. International Education

Credit Hours

30

Course Duration

6 Months (Self-Paced) Program

Courses Offered

05

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Introduction To Advertising Media (ADV-684)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Background Of Today’S Advertising
     Roles Of Advertising
     The Advertising Spiral And Brand Planning
     Target Marketing
     The Advertising Agency, Media Services, And Other Services
  In Section 2 of this course you will cover these topics:
     The Advertiser’S Marketing/Advertising Operation
     Media Strategy
     Using Television
     Using Radio
     Using Newspapers
  In Section 3 of this course you will cover these topics:
     Using Magazines
     Out-Of-Home Advertising
     Internet And Direct-Response Advertising
     Sales Promotion
     Research In Advertising
  In Section 4 of this course you will cover these topics:
     Creating The Message
     The Total Concept: Words And Visuals
     Print Production
     The Television Commercial
     The Radio Commercial
  In Section 5 of this course you will cover these topics:
     Trademarks And Packaging
     The Complete Campaign
     International Advertising
     Economic, Social, And Legal Effects Of Advertising

Introduction To Conflict Management (ADV-690)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Dispute Resolution Processes: An Introduction
     Conflict Diagnosis
     Recurrent Themes In Conflict Diagnosis
     Conflict In Organization
  In Section 2 of this course you will cover these topics:
     Recognizing Types Of Conflict
     Resolution Of Structural Conflict
     Resolution Of Interpersonal Conflict
     Negotiation: The Open Approach To Conflict Resolution
  In Section 3 of this course you will cover these topics:
     Politics: The Secret Approach To Conflict Resolution
     Conflict Resolution Strategies And Collaboration Conflict Strategy In The Workplace
     Preventing Conflict
     Approaches To Conflict
  In Section 4 of this course you will cover these topics:
     Listening To Resolve Conflict And Build Lasting Relationships
     Opening The Doors To Conflict Resolution
     Integrative Negotiation: Negotiating As Partners
     Overcoming Barriers To Integrative Negotiation
  In Section 5 of this course you will cover these topics:
     Mediating Conflicts Between Parties
     Decision-Making Choices For The Manager
     Handling Conflicts Requiring Direct Confrontation

Introduction To Consumer Behavior (RMT-744)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction: Diversity In The Marketplace
     Consumer Research  
     Market Segmentation  
     Consumer Motivations
  In Section 2 of this course you will cover these topics:
     Personality And Consumer Behavior  
     Consumer Perception  
     Consumer Learning
  In Section 3 of this course you will cover these topics:
     Consumer Attitude Formation And Change  
     Communication And Consumer Behavior
     Reference Groups And Family Influences
  In Section 4 of this course you will cover these topics:
     Social Class And Consumer Behavior
     The Influence Of Culture On Consumer Behavior
     Subcultures And Consumer Behavior
  In Section 5 of this course you will cover these topics:
     Cross-Cultural Consumer Behavior: An International Perspective
     Consumer Influence And The Diffusion Of Innovations
     Consumer Decision Making