Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60

In our Hospitality Management program at Hudson Bay University, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Explores the strategic planning and management of hospitality businesses. Students will learn to develop effective business strategies, analyze market trends, and make informed decisions for hospitality success.


Focuses on human resource management within hospitality businesses. Students will learn about staffing, employee relations, and HR practices critical for managing a skilled and motivated hospitality workforce.


Focuses on financial management within the hospitality industry. Students will learn to manage budgets, analyze financial data, and make financial decisions specific to hospitality businesses.


Allows students to analyze real-world scenarios and challenges in hospitality management. The course focuses on problem-solving, decision-making, and operational strategies within the industry.


Delves into marketing and sales strategies specific to the hospitality industry. Students will learn to create effective marketing campaigns, analyze market data, and enhance sales techniques for hospitality businesses.

Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and marketing careers.


Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.


Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.


This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a comprehensive understanding of advertising in the digital age.


Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing management.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Strategic Hospitality Management (HOM-639)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Strategic Management In The Hospitality Industry
     Thinking Strategically: A Working Model
  In Section 2 of this course you will cover these topics:
     Environmental Assessment
     Strategy Alignment And Implementation: Realizing Intended Strategy
  In Section 3 of this course you will cover these topics:
     Identifying Forces Driving Change
     Co-Alignment Model And Strategic Alignment
  In Section 4 of this course you will cover these topics:
     Leadership Management
     Investing In Competitive Methods
  In Section 5 of this course you will cover these topics:
     Developing, Maintaining And Enhancing Core Competencies
     Leadership And Strategy: Challenges For Value Adding Manager

HRM In Hospitality Industry (HOM-471)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Hospitality Human Resource Management: An Overview
     H.R. Dichotomy: Do We Serve The Staff Or The Shareholders?
     How The Government Got Involved In Our Business
  In Section 2 of this course you will cover these topics:
     The Legal Environment
     Employee Relations And Labor Relations
     Management Ethics
  In Section 3 of this course you will cover these topics:
     Protecting Employee Rights
     Recruitment And Selection Strategies
     Training And Development Strategies
  In Section 4 of this course you will cover these topics:
     Employee Retention Strategies
     Performance Management Systems
     Communication Strategies
  In Section 5 of this course you will cover these topics:
     Leadership Strategies
     Employee Motivation
     Putting It All Together

Hospitality Financial Management (HOM-248)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction
     Financial Markets And Financial Instruments
     Review Of Financial Statements And Selected Ratios
  In Section 2 of this course you will cover these topics:
     The Relationship Between Risk And Return: Risk Adjusted Return On Capital
     Time Value Of Money
     Fixed-Income Securities: Bonds And Preferred Stock
  In Section 3 of this course you will cover these topics:
     Common Stock
     Cost Of Capital
  In Section 4 of this course you will cover these topics:
     Introduction To Capital Budgeting And Cash Flow Estimation
     Capital Budgeting Decision Methods
  In Section 5 of this course you will cover these topics:
     An Introduction To Hotel Valuation
     Capital Structure

Cases In Hospitality Operations (HOM-884)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Tourism And Hospitality
     Hospitality Industry: The Secret Of Quality Service
     Overview Of Hotels
     Full Service Hotel
     Limited Service Hotel
     Extended Stay Hotels (Esh)
     Convention Hotels And Conference Centers
  In Section 2 of this course you will cover these topics:
     Resorts And Timeshares
     Cruise Lines: A Close Look At Resorts On Water And Waterside
     Profit-Making (Commercial) Foodservices
     Upscale Restaurants
     Casual-Service (Midscale) Restaurant
     Family-Service Restaurants
     Commercial Off-Site Catering
  In Section 3 of this course you will cover these topics:
     Non-Commercial Managed Services
     Recreation And Theme Parks
     Entrepreneur Or Intrapreneur?
     Club Casino Entertainment Management
     Managers Must Manage
     Professional Meeting Management
     Tourism: Domestic Or Global Hospitality Positions
  In Section 4 of this course you will cover these topics:
     Reviewing The Hotel Business
     Rooms Division Operations
     Food And Beverage Operations In Hotels
     Leadership Management
     The Restaurant Business
     Restaurant Operations
     Employee Relations And Labor Relations
  In Section 5 of this course you will cover these topics:
     Beverage Operation
     Reviewing The Hotel Business
     Entertainment And Gaming Operations
     Management Ethics
     The Job Search
     First Professional Position

Hospitality Marketing And Sales(HOM-756)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing For Hospitality And Tourism
     Service Characteristics Of Hospitality And Tourism Marketing
     The Role Of Marketing In Strategic Planning
     The Marketing Environment
  In Section 2 of this course you will cover these topics:
     Marketing Information Systems And Marketing Research
     Consumer Markets And Consumer Buying Behavior
     Organizational Buyer Behavior And Group Markets
     Market Segmentation, Targeting, And Positioning
  In Section 3 of this course you will cover these topics:
     Designing And Managing Products
     Internal Marketing
     Building Customer Loyalty Through Quality
     Pricing Products: Pricing Considerations, Approaches, And Strategy
  In Section 4 of this course you will cover these topics:
     Distribution Channels
     Promoting Products: Communication And Promotion Policy And Advertising
     Professional Sales
  In Section 5 of this course you will cover these topics:
     Promoting Products: Public Relations And Sales Promotion
     Electronic Marketing: Internet Marketing, Database Marketing, And Direct Marketing
     Marketing Plan

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization