Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60

Hudson Bay University's Human Resource Management program offers students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members create a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities needed to excel in the field of advertising.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and marketing careers.


Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.


Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.


This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a comprehensive understanding of advertising in the digital age.


Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing management.

Combines recruitment, selection, and orientation strategies in human resource management. Students will learn to attract, assess, and integrate new employees effectively into organizations.


Explores the principles of employee compensation and benefits. Students will learn about salary structures, compensation strategies, and the role of benefits in attracting and retaining talent.


Delves into employee training and development strategies. Students will explore the design and implementation of training programs to enhance employee skills and performance.


Explores techniques for evaluating and improving employee performance. Students will learn to set performance goals, conduct appraisals, and enhance organizational productivity.


In this course, students will explore techniques for evaluating and improving employee performance, emphasizing the importance of setting performance goals, conducting appraisals, and enhancing organizational productivity. This course is vital for effective HR management.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Human Resource Laws (HRM-206)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Employment Law
     The Employment Relationship
     Overview Of Employment Discrimination
  In Section 2 of this course you will cover these topics:
     Recruitment, Applications, And Interviews
     Background Checks, References, And Verifying Employment Eligibility
     Employment Testing
  In Section 3 of this course you will cover these topics:
     Hiring And Promotion Decisions
     Affirmative Action
     Wages, Hours, And Pay Equity
  In Section 4 of this course you will cover these topics:
     Benefits
     Unions And Collective Bargaining
     Performance Appraisals, Training, And Development
  In Section 5 of this course you will cover these topics:
     Privacy On The Job: Information, Monitoring, And Investigations
     Terminating Employment
     Downsizing And Post-Termination Issues

Recruitment & Selection And Orientation (HRM-217)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Meeting Present And Emerging Strategic Human Resource Challenges
     Managing Work-Flows And Conducting Job Analysis
     Understanding Equal Opportunity And The Legal Environment
     Managing Diversity
  In Section 2 of this course you will cover these topics:
     Recruiting And Selecting Employees
     Managing Employee Separations, Downsizing, And Outplacement
     Appraising And Managing Performance
     Training The Workforce
  In Section 3 of this course you will cover these topics:
     Developing Careers
     Managing Compensation
     Rewarding Performance
  In Section 4 of this course you will cover these topics:
     Designing And Administering Benefits
     Developing Employee Relations
     Respecting Employee Rights And Managing Discipline
  In Section 5 of this course you will cover these topics:
     Working With Organized Labor
     Managing Workplace Safety And Health
     International Hrm Challenge

Supervision (HRM-418)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
  In Section 2 of this course you will cover these topics:
  In Section 3 of this course you will cover these topics:
  In Section 4 of this course you will cover these topics:
  In Section 5 of this course you will cover these topics:

Advanced Training & Development (HRM-783)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Training In Organizations
     Business Strategy And Hrd
     Learning Motivation And Performance
  In Section 2 of this course you will cover these topics:
     Needs Analysis
     Training Design
  In Section 3 of this course you will cover these topics:
     Traditional Training Methods
     Computer-Based Training Methods
  In Section 4 of this course you will cover these topics:
     Development And Implementation Of Training
     Evaluation Of Training
  In Section 5 of this course you will cover these topics:
     Key Areas Of Organizational Training
     Management Development

Performance Management (HRM-793)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Performance Management (Pm) In Context
     Performance Management Process
     Performance Management And Strategic Planning
  In Section 2 of this course you will cover these topics:
     Defining Performance And Choosing A Measurement Approach
     Measuring Performance
  In Section 3 of this course you will cover these topics:
     Gathering Performance Information
     Implementing A Performance Management System
  In Section 4 of this course you will cover these topics:
     Performance Management And Employee Development
     Performance Management Skills
  In Section 5 of this course you will cover these topics:
     Reward Systems And Legal Issues
     Managing Team Performance