Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60

Hudson Bay University's Marketing program offers students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members create a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities needed to succeed in the dynamic world of marketing.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Provides an introduction to advertising principles and practices. Students learn about advertising strategies, creative concepts, and campaign development, equipping them for careers in advertising and marketing.


Explore contemporary direct marketing strategies, emphasizing digital marketing, data-driven marketing, and customer relationship management. Analyze direct marketing techniques, digital channels, and customer engagement.


Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and ma


Explore advertising and integrated marketing communications, emphasizing advertising strategies, media planning, and brand promotion. Analyze the role of advertising in integrated marketing campaigns.


Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing manag

Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.


Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.


This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a comprehensive understanding of advertising in the digital age.


Customer Service focuses on the principles of providing excellent customer service. Students learn communication skills, problem-solving, and strategies for managing customer relationships. It is essential for individuals interested in customer-facing roles.


Marketing Management Framework provides a framework for marketing strategies. Students study marketing planning, segmentation, targeting, and positioning. It equips students with the knowledge to create effective marketing strategies.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Advanced Marketing Research (ADV-796)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     Developing The Marketing Research Problem
     Research Design
     Exploratory Research Design: Secondary Data
     Exploratory Research Design: Qualitative Research
  In Section 2 of this course you will cover these topics:
     Descriptive Research Design: Survey And Observation
     Causal Research Design: Experimentation
     Measurement And Scaling: Fundamentals And Comparative Scaling
     Measurement And Scaling: Non-Comparative Scaling Techniques
     Questionnaire And Form Design
  In Section 3 of this course you will cover these topics:
     Sampling: Design And Procedures
     Sampling: Final And Initial Sample Size Determination
     Fieldwork
     Data Preparation
     Frequency Distribution, Cross-Tabulation, And Hypothesis Testing
  In Section 4 of this course you will cover these topics:
     Analysis Of Variance And Covariance
     Correlation And Regression
     Discriminant And Logit Analysis
     Factor Analysis
  In Section 5 of this course you will cover these topics:
     Cluster Analysis
     Multidimensional Scaling And Conjoint Analysis
     Report Preparation And Presentation
     International Marketing Research

Contemporary Direct Marketing (MKT-003)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Elements Of Direct Marketing
     Direct Marketing Lists And Segmentation
     Database-Driven Direct Marketing
  In Section 2 of this course you will cover these topics:
     Planning The Offer
     Creative Strategies In Direct Marketing
     Direct Mail And Other Print Media
  In Section 3 of this course you will cover these topics:
     Broadcast And Other Electronic Media
     Telemarketing
     The Internet
  In Section 4 of this course you will cover these topics:
     Customer Service Fulfillment
     Direct Marketing Research: Survey And Experimentation
     Regulatory Environment: The Ethical And Legal Issues In Direct Marketing
  In Section 5 of this course you will cover these topics:
     Business-To-Business (Industrial) Direct Marketing
     Direct Marketing For Nonprofit Organizations
     International Direct Marketing

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advertising And Integrated Marketing Communications (MKT-780)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Using Advertising And Promotion To Build Brands
     Imc Partners And Industry Organization
     Brands And Stakeholder Relationships
     How Brand Communication Works
     Consumer Response
  In Section 2 of this course you will cover these topics:
     Imc Planning
     Segmenting And Targeting
     Data Driven Communication
     Creative Message Strategies
     Message Execution
  In Section 3 of this course you will cover these topics:
     Media Characteristics
     The Internet And Interactivity
     Advertising And Imc Media Planning
     Consumer Sales Promotion And Packaging
  In Section 4 of this course you will cover these topics:
     Channel Marketing: Trade Promotion And Co-Marketing
     Personal Selling
     Public Relations And Brand Publicity
     Direct Marketing: The Dialogue Builder
  In Section 5 of this course you will cover these topics:
     Experiential Contact: Events, Sponsorships, And Customer Service
     Social, Ethical, And Legal Issues
     International Marketing Communication
     Measurement, Evaluation, And Effectiveness

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To International Advertising
     Advertising Management
  In Section 2 of this course you will cover these topics:
     The Economic, Social And Regulatory Aspects Of Advertising
     The Scope Of Advertising From Local To International
  In Section 3 of this course you will cover these topics:
     Advertising Design: Message Strategies And Executional Frameworks
     Advertising Media Selection
  In Section 4 of this course you will cover these topics:
     Global Segmentation And Positioning
     Creating Ads For International Markets
  In Section 5 of this course you will cover these topics:
     Types Of Advertising Appeals
     The Current Global Advertising Environment

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Internet Advertising  
     Targeting Approaches:  A Unique Element In Internet Advertising
  In Section 2 of this course you will cover these topics:
     Online Advertising Reach And Frequency Concepts
     Display Advertising Online:  What To Choose? 
  In Section 3 of this course you will cover these topics:
     The Connection Of Online Search And Advertising
     Online Shopping And Buying
  In Section 4 of this course you will cover these topics:
     Advertising Personally: Email And Word Of Mouth
     Contextual Advertising
  In Section 5 of this course you will cover these topics:
     Trends In Online Advertising
     Ethics Of Online Advertising

Customer Service (BA-938)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     What Is Customer Service?
     The Challenges Of Customer Service
     Problem Solving
  In Section 2 of this course you will cover these topics:
     Strategy For Formulating A Plan For Success
     Empowerment
     Communications In Customer Service
  In Section 3 of this course you will cover these topics:
     Coping With Challenging Customers
     Motivation
  In Section 4 of this course you will cover these topics:
     Leadership In Customer Service
     Customer Retention And Measurement Of Satisfaction
  In Section 5 of this course you will cover these topics:
     Delivering Customer Service To The Changing Marketplace
     Excellence In Customer Service

Marketing Management Frame Work (BA-939)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The 21st Century
     Developing And Implementing Marketing Strategies And Plans
     Understanding Markets, Market Demand, And The Marketing Environment
     Creating Customer Value, Satisfaction, And Loyalty
  In Section 2 of this course you will cover these topics:
     Analyzing Consumer Markets
     Analyzing Business Markets
     Identifying Market Segments And Targets
     Creating Brand Equity
  In Section 3 of this course you will cover these topics:
     Crafting The Brand Positioning And Dealing With Competition
     Setting Product Strategy And Marketing Through The Life Cycle
     Designing And Managing Services
     Developing Pricing Strategies And Programs
  In Section 4 of this course you will cover these topics:
     Designing And Managing Integrated Marketing Channels
     Managing Retailing, Wholesaling And Logistics
     Designing And Managing Integrated Marketing Communications
  In Section 5 of this course you will cover these topics:
     Managing Mass Communication
     Managing Personal Communications
     Managing Marketing In The Global Economy