Program Overview

  • Duration

    1 Year (Self-Paced)

    Can be done in 6 months

  • Total Courses

    10

  • Total Credit Hours

    60

In our Retail Management program at Hudson Bay University, we offer students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members provide a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of retail management.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

This course explores the strategies and techniques used in internet advertising. Students learn about online marketing, search engine optimization, social media advertising, and the use of web analytics to measure campaign effectiveness. It provides a com


Explores advertising management principles and practices. Students learn about advertising campaign design, media planning, and advertising strategy, preparing them for roles in advertising management and creative direction.


Focuses on the principles of sales and sales management. Students learn about sales techniques, customer relations, and sales strategies for successful business development. This course equips students with the skills necessary for successful sales and ma


Explores advanced international advertising strategies. Students learn about global advertising campaigns, cultural differences, and international marketing practices, preparing them for careers in international advertising and marketing.


Marketing Management delves into the principles and strategies of effective marketing. Students study market analysis, consumer behavior, product development, pricing, promotion, and distribution. This course prepares students for roles in marketing manag

Learn about retail sales and marketing, emphasizing retail sales strategies, customer engagement, and marketing techniques in the retail industry. Analyze retail marketing practices, sales tactics, and customer satisfaction.


Explore retail product management, covering product development, product placement, and product lifecycle management in retail. Analyze product management strategies, product marketing, and retail product optimization.


Learn about e-retailing methods, emphasizing the methods of conducting retail sales and marketing online. Analyze e-commerce strategies, online retail platforms, and digital marketing in e-retailing.


Financial Management focuses on the principles of financial management in a corporate context. Students will learn about capital budgeting, risk assessment, and financial decision-making. This course equips individuals with the financial skills required to manage corporate resources effectively.


Study strategic retail management, focusing on retail business strategies, retail planning, and retail market positioning. Analyze retail strategy development, market analysis, and retail competitive advantage.

Cost of Attendance

Tuition Fee Breakdown Cost
MASTER'S DEGREE (MBA) $27,000
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $27,000
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

Bachelor's Degree or equiv. international education

Credit Hours

60

Course Duration

1 Year (Self-Paced)

Courses Offered

10

Internet Advertising (BA-826)

TOPICS COVERED IN THIS COURSE

Advertising Management (BA-787)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Overview Of Advertising Management
     Marketing And Consumer Behavior: The Foundations Of Advertising
     Effective And Creative Advertising Messages
  In Section 2 of this course you will cover these topics:
     Message Appeals And Endorsers
     Measuring Advertising Message Effectiveness
     Planning Media Strategy: Disseminating The Message
  In Section 3 of this course you will cover these topics:
     Creative Strategy And Creative Process
     Producing Ads For Print, Electronic And Digital Media
     Using Print Media
  In Section 4 of this course you will cover these topics:
     Using Electronic Media: Television And Radio
     Using Digital Interactive Media
  In Section 5 of this course you will cover these topics:
     Using Out-Of-Home, Exhibitive, And Supplementary Media
     Ethical, Regulatory, And Environmental Issues

Sales And Sales Management (BA-019)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Why Service Matters
     Behaviors That Engage Customers
     Active Listening
  In Section 2 of this course you will cover these topics:
     Use The Telephone Right For Good Service
     Use Friendly Web Sites And Electronic Communication
     Recognize And Deal With Customer Turnoffs
  In Section 3 of this course you will cover these topics:
     Get Customer Feedback
     Recover The Potentially Lost Customer
     Exceed Expectations With Value
  In Section 4 of this course you will cover these topics:
     Electronic Commerce And Customers
     Customers Relationship Management
     Managing Your Time And Tasks To Reduce Stress
  In Section 5 of this course you will cover these topics:
     Get Employees To Give Great Service
     Recognize The Emerging Trends In Customer Service

Advanced International Advertising (BA-254)

TOPICS COVERED IN THIS COURSE

Marketing Management (BA-853)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Defining Marketing For The Twenty-First Century
     Strategic Planning And The Marketing Management Process
     Marketing Research: Process And Systems For Decision Making
  In Section 2 of this course you will cover these topics:
     Consumer Behavior
     Business, Government, And Institutional Buying
     Identifying Market Segments And Targets
  In Section 3 of this course you will cover these topics:
     Product And Brand Strategy
     New Product Planning And Development
     Designing And Managing Integrated Marketing Communications
  In Section 4 of this course you will cover these topics:
     Personal Selling, Relationship Building, And Sales Management
     Distribution Strategy
     Pricing Strategy
  In Section 5 of this course you will cover these topics:
     The Marketing Of Services
     Tapping Into Global Markets
     Managing A Holistic Marketing Organization

Retail Sales And Marketing (RMT-065)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Retail Marketing
     The Competitive Environment
     Understanding The Consumer
  In Section 2 of this course you will cover these topics:
     Retail Strategy And Planning
     Monitoring Marketing Performance
     Monitoring Financial Performance
  In Section 3 of this course you will cover these topics:
     Retail Location
     Product Selection And Buying
     Retailer’S Own Brand
  In Section 4 of this course you will cover these topics:
     Retail Pricing
     Advertising And Promotion
     The Selling Environment
  In Section 5 of this course you will cover these topics:
     Retail Services
     International Retailing
     E-Tail Marketing

Retail Product Management (RMT-279)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Product Management In A Retail Business
     The Decision Makers In Retail Product Management
     Category Management
  In Section 2 of this course you will cover these topics:
     Selecting Product
     Supply Sources
     Production Quantity Decisions
  In Section 3 of this course you will cover these topics:
     Product Range Management
     Profitable Product Management
     Allocating Space To The Products
  In Section 4 of this course you will cover these topics:
     Retail Design
     Visual Merchandising
  In Section 5 of this course you will cover these topics:
     Product Management In Non-Store Retailing
     International Aspect Of Product Management

E- Retailing Methods (RMT-388)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     The World Of E-Retailing
     E-Retailing In Practice
     Integration Of E-Retailing Into An Organization
  In Section 2 of this course you will cover these topics:
     Understanding And Communicating With The E-Consumer
     Information Search On The Web
     E-Store Design: Navigability, Interactivity And Web Atmospherics
  In Section 3 of this course you will cover these topics:
     E-Service
     Branding On The Web
  In Section 4 of this course you will cover these topics:
     E-Malls
     E-Retailing Models
  In Section 5 of this course you will cover these topics:
     M-Shopping
     Multi-Channel Success And The Future Of E-Retailing

Financial Management (FIN-497)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Introduction To Financial Management
     Understanding Financial Statements, Taxes, And Cash Flows
     Evaluating A Firm’S Financial Performance
     Financial Forecasting, Planning, And Budgeting
     The Time Value Of Money
  In Section 2 of this course you will cover these topics:
     Risk And Rates Of Return
     Valuation And Characteristics Of Bonds
     Stock Valuation
     Capital Budgeting Decision Criteria
     Cash Flows And Other Topics In Capital Budgeting
  In Section 3 of this course you will cover these topics:
     Capital Budgeting And Risk Analysis
     Cost Of Capital
     Managing For Shareholder Value
     Rising Capital In The Financial Markets
     Analysis And Impact Of Leverage
  In Section 4 of this course you will cover these topics:
     Planning The Firm’S Financial Mix
     Dividend Policy And Internal Financing
     Working-Capital Management And Short-Term Financing
     Cash And Marketable Securities Management
     Accounts Receivable And Inventory Management
  In Section 5 of this course you will cover these topics:
     Risk Management
     International Business Finance
     Corporate Restructuring: Combinations And Divestitures
     Term Loans And Leases

Strategic Retail Management (RMT-568)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     An Introduction To Retailing
     The Competitive Environment
     Building And Sustaining Relationships In Retailing
     Strategic Planning In Retailing
  In Section 2 of this course you will cover these topics:
     Retail Institutions By Ownership
     Retail Institutions By Store-Based Strategy Mix
     Web, Nonstore-Based, And Other Forms Of Nontraditional Retailin
     Identifying And Understanding Consumers
  In Section 3 of this course you will cover these topics:
     Trading-Area Analysis
     Site Selection
     Retail Organization And Human Resource Management
     Operations Management: Financial Dimensions
  In Section 4 of this course you will cover these topics:
     Operations Management: Operational Dimensions
     Developing Merchandise Plans
     Implementing Merchandise Plans
  In Section 5 of this course you will cover these topics:
     Pricing In Retailing
     Establishing And Maintaining A Retail Image
     Promotional Strategy