Program Overview

  • Duration

    2 Months (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    03

  • Total Credit Hours

    18

In our Hospitality Management program at Hudson Bay University, we provide students with a comprehensive and well-rounded education in the world of advertising. Our expert faculty members foster a supportive learning environment, guiding students to develop the knowledge, skills, and critical thinking abilities required to excel in the dynamic field of advertising.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Explores marketing strategies and techniques in the hospitality industry. Students will learn about marketing principles, customer behavior, and how to create effective marketing campaigns for hospitality businesses.


Allows students to explore advanced and specialized subjects within the field. The course content may vary, covering emerging trends, research, and critical issues in hospitality management.


Provides an overview of the hospitality sector, including hotels, restaurants, and tourism. Students will gain insights into the industry's key components, operational aspects, and career opportunities.

Cost of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE CERTIFICATE IN BUSINESS & MANAGEMENT $2,340
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $2,340
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

18

Course Duration

2 Months (Self-Paced) Program

Courses Offered

03

Introduction To Hospitality Marketing (HOM-292)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Marketing For Hospitality And Tourism
     Service Characteristics Of Hospitality And Tourism Marketing
     The Role Of Marketing In Strategic Planning
     The Marketing Environment
  In Section 2 of this course you will cover these topics:
     Marketing Information Systems And Marketing Research
     Consumer Markets And Consumer Buying Behavior
     Organizational Buyer Behavior And Group Markets
  In Section 3 of this course you will cover these topics:
     Market Segmentation, Targeting, And Positioning
     Designing And Managing Products
     Internal Marketing
  In Section 4 of this course you will cover these topics:
     Building Customer Loyalty Through Quality
     Pricing Products: Pricing Considerations, Approaches, And Strategy
     Distribution Channels
  In Section 5 of this course you will cover these topics:
     Promoting Products: Communication And Promotion Policy And Advertising
     Professional Sales
     Electronic Marketing: Internet Marketing, Database Marketing, And Direct Marketing

Special Topics In Hospitality Management (HOM-367)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To The Meetings
     Key Players In The Meetings, Expositions, Events And Convention Industry
     Event And Exhibition Management
  In Section 2 of this course you will cover these topics:
     Foodservices: Food And Beverage Operations
     Entertainment Gaming Operations
     The Meetings Business
  In Section 3 of this course you will cover these topics:
     Managed Services
     Beverage Operation
     Planning Meec Gatherings
  In Section 4 of this course you will cover these topics:
     Recreation, Theme Parks, And Clubs
     Planning And Scanning Environment
  In Section 5 of this course you will cover these topics:
     Producing Meec Gatherings
     Managing Meec Gatherings

Introduction To Hospitality Industry (HOM-436)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Welcome To The Hospitality Industry
     Careers In Hospitality
     Tourism
     The Hotel Business
  In Section 2 of this course you will cover these topics:
     Rooms Division Operations
     Food And Beverage Operations
     The Restaurant Business
     Restaurant Operations
  In Section 3 of this course you will cover these topics:
     Managed Services
     Beverages
     Recreation, Theme Parks, And Clubs
     Gaming Entertainment
  In Section 4 of this course you will cover these topics:
     Meetings, Incentive Travel, Conventions, Expositions (Mice), And Event Management
     Leadership And Management
     Planning
  In Section 5 of this course you will cover these topics:
     Organizing
     Communication And Decision Making
     Human Resources And Motivation