Program Overview

  • Duration

    2 Months (Self-Paced) Program

    Can be done in 6 months

  • Total Courses

    03

  • Total Credit Hours

    18

Hudson Bay University's Marketing program offers students a comprehensive and well-rounded education in the world of advertising. Our expert faculty members create a supportive learning environment, guiding students to develop the knowledge, creativity, and critical thinking abilities needed to succeed in the dynamic world of marketing.

Core Business Foundation:

The program typically begins with a solid foundation in core business disciplines, such as accounting, marketing, finance, management, and organizational behavior. This equips students with a well-rounded understanding of how businesses operate.


PROFESSIONAL DEVELOPMENT AND NETWORKING:

Beyond the classroom, the College of Business places a strong emphasis on professional development and networking. Our students have access to a wide range of opportunities, including career fairs, industry conferences, and guest speaker events.


GLOBAL BUSINESS ENGAGEMENT:

The College of Business is committed to preparing students for success in a globalized business environment. Our programs offer unique opportunities for international engagement, including study abroad programs, global business competitions, and collaborations with multinational corporations.

Introduction to research methods for marketing analysis. Students learn how to collect and analyze data to make informed marketing decisions, evaluate market trends, and develop effective marketing strategies.


Analyze the marketing of high-technology products, focusing on marketing strategies for technology-driven products and services. Explore innovation, market analysis, and technology adoption in marketing.


Study the principles of professional selling, covering sales techniques, relationship-building, and the sales process. Analyze sales strategies, customer interactions, and effective sales practices.

Cost of Attendance

Tuition Fee Breakdown Cost
UNDERGRADUATE CERTIFICATE IN BUSINESS & MANAGEMENT $2,340
Medical Insurance $0.00
Personal Expenses $0.00
Study Materials $0.00
Food Cost $0.00
Total Tuition Fee $2,340
WHERE AFFORDABILITY

Meets Opportunity

At Hudson Bay University, we believe in where affordability meets opportunity. Our commitment to accessible education ensures that quality learning doesn't come with a hefty price tag. We open the doors to knowledge, offering students the chance to thrive without the burden of overwhelming tuition fees, empowering them for a brighter future.

Our Eligibility Criteria

Explore HBU’s Eligibility Criteria for Students Worldwide

Eligibility Criteria

High school diploma, GED or equiv. International Education

Credit Hours

18

Course Duration

2 Months (Self-Paced) Program

Courses Offered

03

Marketing Research (ADV-104)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To Marketing Research
     The Marketing Research Process
     Defining The Problem And Determining Research Objectives
  In Section 2 of this course you will cover these topics:
     Research Design
     Secondary Data And Databases
     Observation, Focus Groups, And Other Qualitative Methods
  In Section 3 of this course you will cover these topics:
     Survey Research
     Primary Data Collection: Observation
     Primary Data Collection: Experimentation
  In Section 4 of this course you will cover these topics:
     Measurement In Marketing Research
     Designing The Questionnaire
     Basic Sampling Issues
  In Section 5 of this course you will cover these topics:
     Sample Size Determination
     Data Processing And Fundamental Data Analysis
     The Marketing Research Report: Preparation And Presentation

Marketing And High Technology Products (MKT-224)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Introduction To High-Technology
     Strategy And Corporate Culture In High-Tech Firms
     Relationship Marketing: Partnerships And Alliances
  In Section 2 of this course you will cover these topics:
     Market Orientation And Rd—Marketing Interaction In High-Technology Firms
     Marketing Research Tools In High-Tech Markets
     Understanding High-Tech Customers
  In Section 3 of this course you will cover these topics:
     Product Development And Management Issues In High-Tech Markets
     Distribution Channels And Supply Chain Management In High-Tech Markets
  In Section 4 of this course you will cover these topics:
     Pricing Considerations In High-Tech Markets
     Advertising And Promotion In High-Tech Markets: Tools To Build And Maintain Customer Relationships
  In Section 5 of this course you will cover these topics:
     E-Business, E-Commerce And The Internet
     Realizing The Promise Of Technology

Principles Of Professional Selling (MKT-343)

TOPICS COVERED IN THIS COURSE
  In Section 1 of this course you will cover these topics:
     Personal Selling And The Marketing Concept
     Creating Value With A Relationship Strategy
     Communication Styles: A Key To Adaptive Selling Today
     Ethics: The Foundation For Relationships In Selling
  In Section 2 of this course you will cover these topics:
     Creating Product Solutions
     Product-Selling Strategies That Add Value
     The Buying Process And Buyer Behavior
  In Section 3 of this course you will cover these topics:
     Developing And Qualifying A Prospect Base
     Approaching The Customer With Adaptive Selling
     Creating The Consultative Sales Presentation
  In Section 4 of this course you will cover these topics:
     Creating Value With The Sales Demonstration
     Negotiating Buyer Concerns
     Adapting The Close And Confirming The Partnership
  In Section 5 of this course you will cover these topics:
     Servicing The Sale And Building The Partnership
     Opportunity Management: The Key To Greater Sales Productivity
     Management Of The Sales Force